Salomon is a much loved brand in the ski industry, even here at our heli ski accommodation in northern BC we have many pairs of their awesome Rocker 2 skis for you to ride. As well as skis, Salomon also manufacturer numerous other ranges of equipment, designed for activities on snow, rock, dirt, asphalt and water. Their clothing and footwear are also an important part of their product range, and with over 50 years of experience to draw upon, you know its top end stuff.
Originating in France, Salomon now is a truly competitive global brand, with 40 subsidiaries and products available in 160 different countries. From Annecy in the France, the Salomon family first opened their wood saw workshop in 1947. Founded by Francois Salomon, and successfully propelled into the worldwide market by his son, George, the company has gone from strength to strength. It was Georges’ redesign of the production techniques, in 1952, which allowed for greater output through automated machinery. Not only this, in 1955 he revolutionized the ski boot manufacturing industry, with the invention of the ‘skade’ – a new security toe piece.
1961 brought a redesign of the toe piece, named after perhaps the greatest alpine skier of that era, Emile Allais. This was the forward step that projected Salomon to international and national acclaim. Again, this time in 1966, Salomon had the ski industry rethinking designs, with their innovative new self-release heelpiece binding. So successful was this, that the binding was championed by many top professional skiers, and featured heavily in the Chilean Winter Olympic Games, held in Portillo.
The production of these bindings was Salomon’s staple throughout the 1970’s. In 1972 they recorded selling over a million pairs, and not long after opened a production plant in Annecy le Vieux, France, to meet their burgeoning demands. Through the signing of extreme skier Sylvian Saudan, Salomon utilized their chance to expand into other areas of ski manufacture, and in 1976 announced the new “Club Line”, consisting of apparel, bags and gear. It was not until 1979 that they first started marketing their very own alpine ski boot, with the same high quality standards that made a name for the company with their bindings.
These boots instantly became a roaring success, and this line of products remains one of Salomon’s best and most loved creations. Not neglecting their bindings business, however, the very next year saw the introduction of the Nordic System, focusing on cross-country skiing with a boot and binding combo. Since then Salomon has launched a seemingly endless variety of sporting goods for every season, including a surprise move into the golf industry in 1984, with the acquisition of TaylorMade. Less surprising was the more natural move to ski production, and the release of their first skis, the S9000’s, in 1990.
Since then, it’s safe to say, Salomon have captured the hearts of millions of skiers worldwide, and remain one of the most trusted manufactures in the industry – we still certainly love their skis, and we’re sure you will too when you get try them out here.
No related posts.