Staff Profiles – Steve Rosset: Marketing Guru & Photographer

For those of us that work at Last Frontier Heliskiing, our passion for the mountains always comes first. But many of us, be it our mad scientist ski tech at our Ripley Creek location, Guido Schnelzer, or some of our ski guides who spend their summers doing things most of us only dream of, all of us have some hidden talents. Enter Steve Rosset. Born in Switzerland, you could say Steve was born into the mountain culture. His dad, George Rosset, is one of the great heliskiing pioneers in BC and the founder of Last Frontier Heliskiing. Steve grew up around guides, ski bums, helicopters and deep snow and his love and passion for skiing on the last frontier has led him to be the Media and Marketing Guru at Last Frontier.

Steve’s work ethic is second to none, which makes his other talent, that of being a photographer, seem all the more surprising. Where does he find the time? I caught up with Steve this summer and asked him about his love for taking pictures. “It’s been with me since I was a kid. I’ve always enjoyed capturing what I see in the world and putting it into a photograph.” Indeed. His pictures of the world around him have, just as a byproduct of his passion and dedication to taking photos on his own time, been used around the world. But it wasn’t until things went digital that Steve’s photography really came into its own. Check out his photos [here].

“I remember before digital pictures became the norm, I would spend so much time waiting for photos to be developed. It was agonizing. Once everything went digital, my desire to shoot only grew. Now I could see things right away and not only that, put them out there for the world to see.” His use of Flickr allowed Steve to meet other photographers from around the world and it helped to motivate him to even begin selling photos for publication. “The other part of Flickr that was so satisfying was the feedback and discussion that photos generate. Here are folks from around the globe taking pictures and showing them to the world, open to feedback.” He said that experience was priceless and allowed him to start to blossom as a photographer. Check out his Flickr page [here].

“Of course, I’ve been lucky enough to grow up in some fantastic places and there has always been lots to shoot all around me.” Some of his photos at Last Frontier have been fantastic, but it’s Steve’s other work that really shines. You have only to look at his website to see some of his work, and it is breathtaking. I asked Steve if he ever thought he would ‘turn pro’ as a photographer. “Last year I attended an outdoor photography workshop in Whistler and some of the great action sports photographers of the word like Paul Morrison and Blake Jorgensen were there and it was a real eye opener for me. I learned a ton and would recommend that workshop to anyone interested in outdoor photography.” As for turning pro, he told me he is grateful to be able to shoot as much as he does and trying to make it into a full time job would be difficult. “After that workshop, I saw that I still have a lot to learn, but more than that, I really enjoy the fact that taking photos is just a part of my life and the rest of my life really complements what I shoot.”

Whatever Steve decides, he’ll have his camera with him.

Be safe, ski hard.

For more info, visit www.steverosset.com