We’ve been doing what we do since 1996 and have never had an issue with privacy. As times change (society dictates the need the need for lengthy disclaimers and policy) we have produced our version below of how we see things.
In short though, everyone has a different view on what constitutes the right amount of information, whether it’s the number of emails sent, credit card details kept on file to make future billing easier or whether you like your beer served in chilled glass. If ever there’s something that concerns you – just ask and we’ll happily let you know how we deal with it and why. We’ll never claim to get every last detail right every time, but we pride ourselves on being good solution finders. If ever we do something you don’t like, just let us know right away and we can can fix it quickly….just like any aspect of your trip with us.
Privacy Policy – Updated March 19, 2026
Your privacy is important to us. We will not, under any circumstances, share any of the information you provide to any 3rd parties without your prior consent. This privacy policy sets out the basis on which data is collected by, provided to or processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
If you want to contact us about any use of personal data, please email us.
1. About us
Last Frontier Heliskiing was founded in 1996 and is based in British Columbia, Canada. Our head office is situated in Vernon, BC and we have heliski operations at Bell 2 Lodge and Ripley Creek, in Stewart, BC.
2. What personal information do we collect and from where
- Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths).
- Information that you provide to us when registering with our website (including your email address).
- Information that you provide when completing a booking form.
- Identifying information, for example, date of birth and gender provided during the booking process.
- Medical information, when given by participants during the booking process.
- Information that you provide to us when subscribing to our email newsletters (including your name and email address).
- Information that you provide to us when using our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use).
- Any other personal information that you choose to send to us.
2. Using personal information
- Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.
- Internal record keeping.
- We may use your personal information to:
- Personalise our website for you.
- Send brochures.
- Answer enquiries.
- Send statements, invoices and payment reminders to you.
- Collect payments from you.
- Send you marketing communications related to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or by email.
- Send you our email newsletter, if you have requested it (you can unsubscribe at any time).
- Carry out business and statistical analysis.
- To comply with applicable law, regulation and internal compliance.
- The most common use of personal information is in the administration of a participant’s upcoming/ongoing trip.
4. Disclosing personal information
- We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.
- We may disclose your personal information: to the extent that we are required to do so by law; to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; in order to establish, exercise or defend our legal rights;
- You expressly agree to the transfers of personal information described above.
- You are entitled to view, amend, or delete the personal information that we hold. Email your request to us here.
5. Security of personal information
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. However, we will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
6. Marketing Communications
We may use your information to send you emails, for example, with newsletters and invitations to events, and if you do not wish to receive these kinds of communications, you can opt out of our mailing list.
7. Website & Cookies
- Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. We use both session and persistent cookies on our website.
- If you are a user of our website and you want to delete any cookies already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. You can block cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies.
- Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
- To find out more about cookies, please visit www.allaboutcookies.org
7.1. Performance Cookies
We use performance cookies which collect anonymous information on how people use our website. For example, we use Google Analytics cookies to help us to understand how users arrive at our website, browse or use our website and highlight areas where we can improve such as navigation. The data stored by these cookies never shows personal details from which users’ individual identities can be established.
7.2. Use of web beacons
Some of our web pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.
7.3. Links to other websites
Our website may contain links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which users choose to link from our website. We encourage users to review the privacy policies of those other websites to understand how they collect, use and share personal information.
8. Retention of information
We retain information we collect for as long as is reasonably necessary to comply with the purposes set out in Section 3.
9. Your rights
- You have a right to access information we hold about you, and know for what purpose we use that information.
- You have a right to correct inaccuracies in information we hold about you.
- You have a right to withdraw any consent you have given to use of your information.
- You have a right to complain to the relevant supervisory authority in any jurisdiction about our use of your information.
- You have a right to in some circumstances to:
- Request that we erase information we hold about you.
- Receive a copy of any personal information provided by you and require us to provide this information to a third party.
- Restrict the use of information we hold about you.
- Object to the use of information we hold about you, including where that information is used for direct marketing purposes.
- You can exercise these rights by contacting us here.
10. AI-Powered Chat Assistant
Our website features an AI-powered chat assistant designed to help you explore our lodges, tours, and heliskiing experience. Here’s how it works and what it means for your privacy.
What the chat assistant is
The chat assistant uses artificial intelligence to answer your questions about Last Frontier Heliskiing. It draws on our knowledge base covering lodges, tours, pricing, safety, preparation, and more. While it does its best to be accurate, it may occasionally get details wrong — for the most up-to-date pricing, availability, and booking details, always confirm directly with our team. The assistant is not a human and does not have access to live availability or booking systems.
What information the chat assistant collects
When you use the chat assistant, the following information may be collected:
– Messages you type during the conversation.
– Your device type (mobile or desktop), browser language, and time zone — used to tailor the experience.
– A visit counter stored in your browser (local storage) to remember whether you’ve used the assistant before. This is not a cookie and is never sent to any server.
– If you choose to submit the contact form within the chat, the information you provide (name, email, phone, trip preferences) is sent to our team and handled in accordance with this privacy policy.
– If you choose to rate a response, an anonymous feedback rating and optional comment may be recorded to help improve the assistant. No personal information is required to submit feedback.
The assistant does not ask for personal information during the conversation itself — your name, email, and phone number are only collected if you choose to fill in the optional contact form. Information submitted through the contact form is sent directly to the Last Frontier Heliskiing team and is not retained in conversation transcripts.
How conversation data is used
– To provide helpful, relevant responses during your chat session.
– To generate a summary of your inquiry for our team when you submit the contact form, so we can follow up effectively.
– To improve the quality and accuracy of the assistant over time. Conversation data is retained only as long as necessary for this purpose.
Conversation data is not sold to or shared with any third parties. It is not used for advertising or profiling purposes. It is not used to train AI models on behalf of Last Frontier Heliskiing, and Voiceflow contractually commits to not using your data for their own commercial purposes.
About our chat platform
The chat assistant is powered by Voiceflow (voiceflow.com), a SOC 2 Type II and ISO 27001 certified enterprise AI platform used by businesses worldwide. Voiceflow processes conversation data on our behalf under a service agreement and does not use it for their own commercial purposes.
AI disclosure and transparency
When you first use the chat assistant, a disclosure message informs you that you are interacting with an AI. A reminder is also included in the assistant’s greeting throughout every conversation.
Your choices
– You are never required to use the chat assistant. You can always contact us directly by phone at +1 (888) 655 5566 or by email at [email protected].
– You can clear your browser’s local storage at any time to reset the chat assistant’s memory of your previous visits.
– If you would like to request deletion of your conversation transcripts, email us at [email protected] with the subject line “Chat Data Deletion Request” and we will process it promptly.
– If you have questions or concerns about the chat assistant, please contact us [here].
If you are located in the European Union or European Economic Area
Under the General Data Protection Regulation (GDPR), the legal basis for processing your conversation data is our legitimate interest in providing a helpful customer service experience (Article 6(1)(f)). You have the following rights regarding your personal data:
– Access — request a copy of the data we hold about you
– Rectification — request corrections to inaccurate data
– Erasure — request deletion of your data (“right to be forgotten”)
– Restriction — request we limit how we process your data
– Portability — receive your data in a structured, machine-readable format
– Objection — object to processing based on legitimate interests
– Withdraw consent — where processing is based on consent, withdraw it at any time
To exercise these rights, email us at [email protected] with the subject line “Data Subject Request” and we will respond within 30 days.
Conversation data processed through our chat assistant may be transferred to and stored in the United States (where our platform provider Voiceflow is based). This transfer is governed by Standard Contractual Clauses under Voiceflow’s Data Processing Agreement, which you can review at www.voiceflow.com/legal/dpa
You also have the right to lodge a complaint with your national data protection supervisory authority if you believe your data has been handled unlawfully.
11. Amendments
We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.